NIKE

Creative Brief for Nike

Project Overview: Nike is introducing a playful, food-inspired colorway for the iconic Air Force 1 sneaker, themed around the classic hamburger. This design should creatively incorporate the colors and textures associated with a hamburger while maintaining the style and appeal of the Air Force 1.

Objective:

• Develop a unique and eye-catching colorway that embodies the essence of a hamburger.

• Ensure the design is fun yet stylish, appealing to both sneakerheads and casual wearers.

Target Audience:

• Primary: Sneaker enthusiasts (ages 16-30) who appreciate bold and unique designs.

• Secondary: Trend-conscious consumers and food lovers who enjoy playful, thematic products.

Brand Personality:

• Iconic: Staying true to the timeless appeal of the Air Force 1.

• Creative: Pushing the boundaries of design with a fun, food-inspired theme.

• Bold: Making a statement with a daring, out-of-the-box concept.

Deliverables:

• A complete sneaker colorway inspired by the elements of a hamburger (e.g., bun, lettuce, tomato, cheese, patty).

• Packaging design that complements the hamburger theme, enhancing the unboxing experience.