Heinz

Creative Brief for Heinz

Project Overview: Heinz is launching three unconventional, bold new sauce flavors that push the boundaries of traditional tastes. These "weird" flavors need equally unique and attention-grabbing packaging to intrigue adventurous consumers and make a strong impact on the shelves.

Objective:

• Create three innovative and unexpected flavor concepts that challenge the norm and spark curiosity.

• Design standout packaging that reflects the daring nature of each flavor and appeals to consumers looking for something different.

Target Audience:

• Primary: Adventurous eaters (ages 18-35) who enjoy experimenting with new and unconventional foods.

• Secondary: Trendsetters and foodies who seek out unique products to share on social media.

Brand Personality:

• Bold: Unafraid to take risks and stand out.

• Playful: Embracing fun and creativity in flavor and design.

• Adventurous: Encouraging consumers to try something new and unexpected.

Deliverables:

• Three weird and innovative flavor concepts.

• Packaging designs for each flavor, focusing on bold visuals and quirky elements.