Creative Brief:

Project Overview

A modern twist on the classic game of checkers, infused with strategy, fun, and a dose of daring challenges. The game features bold visuals, whimsical pieces, and engaging mechanics that combine classic board game elements with interactive dare-based gameplay. Players must outwit their opponents to dominate the board, while daring to take on challenges that add humor and excitement.

Objective

To design and market a family-friendly, action-packed board game that appeals to kids, teens, and casual gamers who enjoy strategy and social interaction. KING'D OUT aims to create a playful and immersive experience that sparks laughter and competition.

Target Audience

1. Primary Audience: Families with kids aged 10 and up, looking for a game night activity that balances strategy with fun.

2. Secondary Audience: Teens and young adults who enjoy lighthearted party games with friends.

Key Features

1. Unique Mechanics:

   • Pawns move horizontally or vertically forward only (no backward movement unless upgraded to a king).

   • Kings, represented by bear king pieces, can move forward and backward, adding a strategic twist.

2. Interactive Dare Cards:

   • Players who lose a piece must draw a dare card, introducing unexpected, funny, or challenging tasks.

3. Striking Aesthetics:

   • Vibrant yellow and blue color scheme for pawns, with intricately designed bear king pieces for visual appeal.

   • The game includes a modern, clean board design that reflects the fun and strategy of the game.

Tone and Style

• Tone: Fun, playful, and engaging.

• Visual Style: Bold and colorful with a whimsical touch. The bear king pieces should embody regal charm and humor.

Deliverables

1. Game Components:

   • Game board design (8x8 grid).

   • Yellow and blue pawn pieces.

   • Bear king pieces (one yellow, one blue).

   • Dare card deck with creative tasks.

2. Packaging:

   • Eye-catching box design featuring the bear king and the game title prominently.

   • Compact and organized interior layout for storing pieces and cards.

3. Instruction Manual:

   • Clear, concise, and visually appealing guide for gameplay.

4. Promotional Materials:

   • Social media assets (videos, animations, and graphics).

   • Demo sets for influencers or reviewers.

Brand Personality

• Playful: A game that inspires laughter and light-hearted fun.

• Strategic: Offers depth for players who enjoy a challenge.

• Creative: Encourages imagination and interaction through unique dare cards and design.

Call to Action

Let’s bring KING'D OUT to life, delivering an unforgettable game night experience for families and friends everywhere. It’s time to rule the board, take the dare, and unleash the Bear King!