HOLLISTIC SKATESHOP
Creative Brief for Holistic Skateshop
Project Overview: Holistic Skateshop is looking to refresh its brand with a new logo, merchandise, and custom skate deck designs. The shop's identity should reflect its commitment to the skateboarding community, focusing on a holistic approach that blends creativity, culture, and the skate lifestyle.
Objective:
Design a modern, impactful logo that represents the shop’s holistic approach to skateboarding and its community.
Create a line of merchandise, including apparel and accessories, that resonates with skaters and streetwear enthusiasts.
Develop unique skate deck designs that capture the spirit and creativity of Holistic Skateshop.
Target Audience:
Primary: Skaters (ages 15-30) who are passionate about skateboarding and street culture.
Secondary: Streetwear fans and those who appreciate the skateboarding lifestyle.
Brand Personality:
Authentic: Rooted in skate culture and true to its community.
Creative: Encouraging self-expression and individuality.
Inclusive: Welcoming skaters of all levels and backgrounds.
Deliverables:
A new logo that embodies the shop’s philosophy and appeal.
Merchandise designs, including t-shirts, hoodies, hats, and accessories.
Custom skate deck designs that stand out in the market and represent the shop’s brand.