NETFLIX

Creative Brief for Netflix

Project Overview: Netflix is launching a magazine, "Screen Style," to showcase and sell clothing and merchandise inspired by its original movies and shows. The magazine will blend fashion and fandom, offering readers exclusive, on-trend items that bring their favorite Netflix characters and scenes into their everyday lives.

Objective:

• Create a visually compelling magazine that seamlessly integrates fashion, lifestyle, and Netflix's popular original content.

• Develop exclusive clothing collections and merchandise inspired by iconic Netflix originals, appealing to fans and fashion-forward consumers alike.

Target Audience:

• Primary: Netflix fans (ages 18-35) who are passionate about the platform’s content and love expressing their fandom through fashion and lifestyle products.

• Secondary: Trend-conscious consumers who seek unique, pop-culture-inspired items.

Brand Personality:

• Stylish: Reflecting the latest trends with a cinematic twist.

• Innovative: Pioneering the intersection of fashion and entertainment.

• Fandom-Focused: Catering to the tastes and interests of Netflix’s diverse audience.

Deliverables:

• A curated magazine featuring fashion editorials, product showcases, and exclusive interviews.

• Clothing and merchandise designs inspired by Netflix originals, ready for print and online sales.

• Engaging content that connects readers with the stories behind the shows and the design of the products.