MOONLIT HAZE

Creative Brief for Moonlit Haze Festival

Project Overview: Moonlit Haze is a music and arts festival that embodies the laid-back, free-spirited vibes of the California stoner culture. The festival aims to create an immersive experience where attendees can chill, enjoy music, art, and embrace the mellow, mystical atmosphere under the moonlight.

Objective:

• Develop a visual identity and promotional materials that capture the essence of the festival’s relaxed, psychedelic vibe.

• Create an experience that resonates with the stoner culture, appealing to those who appreciate music, art, and a carefree lifestyle.

Target Audience:

• Primary: Young adults (ages 18-30) who are into the stoner culture, enjoy music festivals, and appreciate art and self-expression.

• Secondary: Creative and free-spirited individuals who seek unique, laid-back experiences.

Brand Personality:

• Chill: Embracing a relaxed, easy-going atmosphere.

• Psychedelic: Rich in colors, patterns, and mystical elements.

• Bohemian: Reflecting the free-spirited, artistic nature of California culture.

Deliverables:

• A cohesive visual identity, including logo, posters, and social media graphics.