FLOWERBOY DISPENSARY
Creative Brief: Flowerboy Smoke & Lounge
Project Overview: Flowerboy Smoke & Lounge is a modern, upscale smoke shop and lounge offering a curated selection of premium smoking products and a stylish, relaxing atmosphere. With a focus on vibrant aesthetics and exceptional customer experience, Flowerboy aims to redefine the traditional smoke shop into a serene and chic destination for the modern smoker.
Objective: Create a brand identity and marketing materials that position Flowerboy as a premium lifestyle destination. Emphasize its unique combination of high-quality products, cozy lounge ambiance, and modern design.
Target Audience:
Young adults (21-35 years old) with an appreciation for modern design, boutique experiences, and curated products.
Style-conscious individuals seeking a space for relaxation and socialization.
Both casual and seasoned smokers looking for a high-end, community-driven experience.
Brand Personality:
Chic, approachable, and serene.
Stylish with a touch of whimsy.
Creative, modern, and inclusive.
Visual Aesthetic:
Colors: Pastel tones (peach, mint green, lavender) with neutral accents.
Typography: Sleek sans-serif fonts for clarity; playful, retro-inspired fonts for headings.
Graphics: Minimalistic floral motifs, soft smoke trails, and gradient backgrounds.
Core Messaging:
Tagline: "Where Serenity Meets Style."
Key Values: Premium quality, modern design, and a welcoming atmosphere.
Call to Action: "Discover Flowerboy — Your New Favorite Escape."
Deliverables:
Brand Identity: Logo, color palette, and typography guidelines.
Marketing Materials:
Flyers for grand opening and promotions.
Social media graphics (Instagram posts, stories, and ads).
Packaging design for rolling papers and accessories.
Timeline:
Brand identity finalized within 2 weeks.
Marketing materials completed 1 month before the grand opening.
Key Competitors:
Boutique smoke shops with curated product selections.
Cafes and lounges targeting the same demographic.
Tone of Voice:
Friendly, trendy, and approachable.
Calm and inviting with a touch of sophistication.