LOST & FOUND MUSIC FESTIVAL

Creative Brief for Lost and Found Music Festival

Project Overview: Lost and Found Music Festival needs a cohesive visual identity, including promotional posters, merchandise, and a GIF for social media promotion. The festival's branding should reflect its unique, eclectic vibe, drawing in music lovers who crave discovery and adventure.

Objective:

• Design eye-catching posters that capture the festival’s spirit and attract a diverse audience.

• Create trendy merchandise that attendees will want to wear and share.

• Develop a dynamic GIF to boost social media engagement and excitement for the festival.

Target Audience:

• Primary: Music enthusiasts (ages 18-35) who enjoy discovering new artists and genres.

• Secondary: Festival-goers who value unique experiences and trendy merchandise.

Brand Personality:

• Eclectic: Celebrating diverse music styles and experiences.

• Adventurous: Encouraging discovery and exploration.

• Trendy: Fresh, modern, and in tune with current cultural trends.

Deliverables:

• A series of promotional posters (minimum of 3).

• Merchandise designs.

• A GIF for social media promotion.